http://videoretailer.org Exploring the Intersection of Video and e-Commerce. Thu, 15 Mar 2012 19:08:28 -0700 hourly 1 http://videoretailer.org/commerce/five-essential-video-commerce-reports/comment-page-1/#comment-966 Video-Commerce.org » How to Measure E-commerce Video ROI Thu, 15 Mar 2012 19:08:28 +0000 http://videoretailer.org/?p=1834#comment-966 [...] a video platform that can track important metrics Video analytics have come a long way in the last few years. These days you can get data on almost every type of [...] [...] a video platform that can track important metrics Video analytics have come a long way in the last few years. These days you can get data on almost every type of [...]

]]> http://videoretailer.org/commerce/five-essential-video-commerce-reports/comment-page-1/#comment-965 VideoRetailer.org » 5 tips for presenting on camera Fri, 09 Mar 2012 17:55:35 +0000 http://videoretailer.org/?p=1834#comment-965 [...] Credibility is everything – A common misconception in the realm of online video is that professional talent is needed in order to make an effective video. However, online video watchers are more concerned with the presenter being informed about the topic than the presenter being completely polished. A relatable presenter gives the consumer a better chance to connect with your brand, thus increasing the probability of a product video conversion. [...] [...] Credibility is everything – A common misconception in the realm of online video is that professional talent is needed in order to make an effective video. However, online video watchers are more concerned with the presenter being informed about the topic than the presenter being completely polished. A relatable presenter gives the consumer a better chance to connect with your brand, thus increasing the probability of a product video conversion. [...]

]]> http://videoretailer.org/commerce/retail-video-the-importance-of-pre-production-planning/comment-page-1/#comment-964 Video-Commerce.org » Practical Tips for Producing Great e-Commerce Video Thu, 01 Mar 2012 18:37:03 +0000 http://videoretailer.org/?p=2168#comment-964 [...] – Before you start, you should do some pre-production planning. Walk over to your customer service department, and ask them what the top 5 questions people ask [...] [...] – Before you start, you should do some pre-production planning. Walk over to your customer service department, and ask them what the top 5 questions people ask [...]

]]> http://videoretailer.org/commerce/how-long-should-your-product-videos-be/comment-page-1/#comment-963 Video-Commerce.org » The Value of Customer Incentives in E-commerce and Retail Videos Fri, 24 Feb 2012 20:42:43 +0000 http://videoretailer.org/?p=1850#comment-963 [...] have measurable positive results. Businesses should also plan to carefully track results through a video revenue analysis of sales, new customers or increased customer loyalty, to determine if an incentive is worth [...] [...] have measurable positive results. Businesses should also plan to carefully track results through a video revenue analysis of sales, new customers or increased customer loyalty, to determine if an incentive is worth [...]

]]> http://videoretailer.org/commerce/how-long-should-your-product-videos-be/comment-page-1/#comment-962 VideoRetailer.org » Retail Video – The Importance of Pre-Production Planning Tue, 21 Feb 2012 19:55:00 +0000 http://videoretailer.org/?p=1850#comment-962 [...] to test – Change up delivery, content, look and location.  Use Liveclicker’s Custom Insight video analytics to compare different variables of videos against each [...] [...] to test – Change up delivery, content, look and location.  Use Liveclicker’s Custom Insight video analytics to compare different variables of videos against each [...]

]]> http://videoretailer.org/commerce/youtube-and-video-commerce-part-3-why-should-a-retailer-graduate-from-youtube-to-a-video-commerce-solution/comment-page-1/#comment-961 Video-Commerce.org » How to Use Video to Show, Not Tell, Your Brand Story Wed, 15 Feb 2012 21:30:47 +0000 http://videoretailer.org/?p=1601#comment-961 [...] lends itself well to social sharing, and lifts search engine rankings. (YouTube is now the second largest search engine after [...] [...] lends itself well to social sharing, and lifts search engine rankings. (YouTube is now the second largest search engine after [...]

]]> http://videoretailer.org/commerce/soliciting-feedback-for-your-video-program-launch/comment-page-1/#comment-960 Video-Commerce.org » How to Use Video to Show, Not Tell, Your Brand Story Tue, 14 Feb 2012 18:29:14 +0000 http://videoretailer.org/?p=1710#comment-960 [...] or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or [...] [...] or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or [...]

]]> http://videoretailer.org/commerce/how-long-should-your-product-videos-be/comment-page-1/#comment-959 Video-Commerce.org » 9 E-commerce Video Pitfalls to Avoid Wed, 08 Feb 2012 16:31:31 +0000 http://videoretailer.org/?p=1850#comment-959 [...] your best performing content by periodically reviewing your video metrics. You may find that some products don’t sell better with video, although given the right content, [...] [...] your best performing content by periodically reviewing your video metrics. You may find that some products don’t sell better with video, although given the right content, [...]

]]> http://videoretailer.org/commerce/top-10-video-commerce-predictions-for-2012-part-1/comment-page-1/#comment-958 Video-Commerce.org » 9 E-commerce Video Pitfalls to Avoid Tue, 07 Feb 2012 20:10:46 +0000 http://videoretailer.org/?p=2101#comment-958 [...] don’t necessarily expect or want broadcast-quality e-commerce video, especially if the content is highly useful to them. Still, your videos represent your brand and [...] [...] don’t necessarily expect or want broadcast-quality e-commerce video, especially if the content is highly useful to them. Still, your videos represent your brand and [...]

]]> http://videoretailer.org/commerce/4-examples-of-winning-video-page-placement/comment-page-1/#comment-957 Video-Commerce.org » 9 E-commerce Video Pitfalls to Avoid Tue, 07 Feb 2012 20:09:03 +0000 http://videoretailer.org/?p=2059#comment-957 [...] your video in a pop-up window isn’t much better for either SEO or user experience. For optimal video page placement, embed the video directly as an object in the web page. That way, if customers like what they see, [...] [...] your video in a pop-up window isn’t much better for either SEO or user experience. For optimal video page placement, embed the video directly as an object in the web page. That way, if customers like what they see, [...]

]]>