Part 2 of what I think will be happening in the field of video marketing in 2010.
6. Live streaming and live video presentations online.
- Live streaming of company’s events and online product launches will become part of digital marketing and communication strategies.
7. Video SEM and SEO will become relevant disciplines.
- This year marketers will discover the relevance of video SEM and SEO as part of their overall strategy since video contents helps to get better page rankings results.
8. Evolution of video user experience.
- We will see an evolution of what we called “player”, video content will be integrated naturally into websites, optimizing navigation and user experience. (PD: check out my next post here).
9. Widgets, widgets, widgets.
- Widgets will help make video content more attractive for e-retailers, helping to push conversion rates. Check out the tools offered by Qoof (just to name one) for example.
10. Video and mobile marketing.
- Although a few weeks ago I predicted that the 2010 won’t be the year of mobile video commerce – mainly due to technical problems and the lack of generally adopted mobile payment platforms – I think we will talk a lot about it and hopefully see some leaps forward. Especially now that Google (= YouTube, which is converting into a video based transactional shopping site) has its own device and many programmers waiting to create apps for the Android platform.
