2010: not without video marketing (Part 2.)

January 29th, 2010 Posted in Uncategorized by Doris Obermair

Part 2 of what I think will be happening in the field of video marketing in 2010.

6. Live streaming and live video presentations online.

  • Live streaming of company’s events and online product launches will become part of digital marketing and communication strategies.

7. Video SEM and SEO will become relevant disciplines.

  • This year marketers will discover the relevance of video SEM and SEO as part of their overall strategy since video contents helps to get better page rankings results.

8.  Evolution of video user experience.

  • We will see an evolution of what we called “player”, video content will be integrated naturally into websites, optimizing navigation and user experience. (PD: check out my next post here).

9. Widgets, widgets, widgets.

  • Widgets will help make video content more attractive for e-retailers, helping to push conversion rates. Check out the tools offered by Qoof (just to name one) for example.

10. Video and mobile marketing.

  • Although a few weeks ago I predicted that the 2010 won’t be the year of mobile video commerce - mainly due to technical problems and the lack of generally adopted mobile payment platforms - I think we will talk a lot about it and hopefully see some leaps forward. Especially now that Google (= YouTube, which is converting into a video based transactional shopping site) has its own device and many programmers waiting to create apps for the Android platform.


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This entry was posted on Friday, January 29th, 2010 at 7:31 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “2010: not without video marketing (Part 2.)”

  1. video commerce Says:

    February 1st, 2010 at 11:49 am

    I couldn’t agree more. With the direction in which video marketing is heading in right now, we can see all those points that you covered coming true. Video marketing can be very effective, if you utilize the tools that are given to you. Thanks for the article!



  2. utah botox Says:

    February 18th, 2010 at 12:18 am

    Great comments on what you think 2010 holds in store for video marketing. Do you really believe that people (and more like email service providers) are going to put up with video spam via email? It seems like if their is a trend to see more video in emails this year, I haven’t seen it. My email hasn’t been clearer than now. Thoughts?



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