As the world of ecommerce video grows, e-retailers are constantly looking to improve the quality and engagement of their video content. Traditional “one-to-many” style videos can be compelling, but a true connection with the customer requires a level of choice beyond just pushing play. Enter: Choose Your Own Adventure video (CYOA).   Picture this: A [...]

Liveclicker is pleased to announce our first foray into YouTube Channel development: Canadian Tire’s YouTube Channel. Canadian Tire came to us with the idea of bringing their channel design to life. Their vision, like most companies with a dedicated YouTube Channel was to: Strengthen their branding on YouTube Create a more interactive experience Stand out [...]

One of the most valuable elements of a video is its engagement. This isn’t a ground-breaking statement. However, many e-retailers still equate online video with behaviors associated with television watching, or more succinctly: passivity. They put their faith in engagement through entertainment. With video commerce, many other tools are available that empower users to interact. [...]

With the news that the 2011 holiday shopping season is breaking all types of records, it’s safe to say that retailers are spending more and more time thinking about how their customers’ user experiences can help increase sales. Video, in increasingly robust numbers, is becoming a huge part of that user experience. In fact, Liveclicker’s video [...]