Every day, I speak with retailers who are planning to launch and/or scale their product video program and they have questions about best practices. They want to know how to set up their studio, which products to include in their first flight of videos and what style seems to work the best. The most common [...]

It seems clear that 2012 will be the year of video commerce. Every day, we meet with retailers who are planning to launch or develop their product video program next year. In many cases, they have anecdotal evidence that videos will improve user experience and conversion rates, but they want to make a case to [...]

During my dozen years of working with online retailers, I have always been perplexed by one thing:  Why is there so little direct feedback being solicited from each company’s customer base?  A simple source code investigation of any Internet Retailer Top 500 organization will uncover dozens of tracking tags to measure clickstream behavior.  Any vendor [...]

On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

This post is the first in a three-part series about the usage of YouTube regarding video commerce.  First, we will analyze the strengths and weaknesses of Internet Retailer Top 500 companies and the way in which they are currently leveraging YouTube.  Next, we will delve into YouTube’s optimal place within a video commerce program.  Last, [...]