One of the most valuable elements of a video is its engagement. This isn’t a ground-breaking statement. However, many e-retailers still equate online video with behaviors associated with television watching, or more succinctly: passivity. They put their faith in engagement through entertainment. With video commerce, many other tools are available that empower users to interact. [...]

With the news that the 2011 holiday shopping season is breaking all types of records, it’s safe to say that retailers are spending more and more time thinking about how their customers’ user experiences can help increase sales. Video, in increasingly robust numbers, is becoming a huge part of that user experience. In fact, Liveclicker’s video [...]