Despite the general economic slowdown, the global wine market is growing. Every year more people drink more wine and they start to spend more on each bottle. It is estimated that the global wine market is worth some 240 Billion USD, with the US being the biggest consumer market.  France comes second.  China is growing [...]

I have just disconnected from my first live webinar on video SEO strategy, organized by ReelSEO, Truveo and Ooyala. The experience itself was good, I connected through a site called Go2Webinar to follow the presentation; I started Skype, dialed a number and entered my personal code. Image was ok, sound was fine. So that’s for [...]

Video works for e-retailers. In 2010, we already know that landing pages and product sites with video convert better than those without. But the mayority of thoses sites follow a simple presentation formula: product pages including a (more or less sophisticated) video player that reproduces relevant content about the product in question. In the service [...]

Part 2 of what I think will be happening in the field of video marketing in 2010. 6. Live streaming and live video presentations online. Live streaming of company’s events and online product launches will become part of digital marketing and communication strategies. 7. Video SEM and SEO will become relevant disciplines. This year marketers [...]

2009 was a good year for practitioners of video marketing. We saw some really encouraging results -better performance of landing and product pages that include video than those that don’t- especially from e-retailers, like e-bags, Zappos or Pool Tables . I am looking forward to 2010 because as video marketing gets mainstream for commercial websites [...]

Reading through European and North American blogs about digital marketing these days, one gets a rough idea where marketing budgets and efforts will go to next year. Most experts share the opinion that two areas will see a huge growth: 1. mobile marketing, pushed by the rapid adaptation of smartphones (iPhone, Blackberry and cell phones [...]

Online shoe and fashion accessory retailer Zappos has started to integrate Overlay.tv’s video technology, a simple and user-friendly “clickable” video interface that allows the user to interact with the content, widely referred to as video widgets. Here a few impressive statistics on Zappos’ online video use: In 2010 Zappos plans to offer some 50,000 product [...]

Only 10 more days to go and 2009 will be history: high time for reviews and previews. Let’s start these last 2 weeks of the year with an interesting review. The YouTube Blog has published this year’s Most Watched and Most Seached For worldwide, and here are the results: Most Watched YouTube videos (Global): 1. [...]

The volume of email and newsletter marketing is soaring during the current Christmas season and we are seeing good examples of video and rich media implementations from retailers and online shops. Take Lonely Planet, the most popular travel guide, for example. A couple of years ago they already started to use video on their website; [...]

We are starting to see some really well implemented entirely video-based online advertising campaigns that cleverly combine the advantages of video as a storytelling tool and video as effective web 2.0 content. That is a real progress in the sense that advertisers and their agencies finally realize the great potential of video based content to [...]