Last week, Liveclicker hosted the 2012 Social Video Commerce event in New York with PowerReviews, the Social Commerce Company that recently announced the Essential Social Suite. The event was a huge success. Over 100 people registered with a 65%+ attendance rate. The audience was engaged.  20+ questions were asked before the event had to be [...]

Recently, Liveclicker’s Director of Video Production and I presented the webinar: Retail Video Production A to Z.  It was evident by the record number of webinar attendees that production  continues to be one of the main challenges retailers and brands face with their online video programs.  Below is an overview of the section of the webinar [...]

As promised in Part I of our2012 Video Commerce Predictions, here is the summary of the last 5 predictions. These were initially presented at Liveclicker’s  Top 10 Video Commerce Predictions for 2012 webinar presented earlier this month. Enjoy! 6. More brands will attempt to scale video production with technology, leading to an overall deepening focus [...]

In this post, I will share a share a summary of the Top 10 Video Commerce Predictions For 2012, as reported in the Liveclicker webinar earlier this month.  To make it easier to consume, I broke this post up into 2 parts, presenting 5 predictions in each.  Here are the first 5 predictions: 1. Videos [...]

As a follow up to the webinar Liveclicker presented this past Wednesday called Top 10 Video Commerce Lessons From 2011, I wanted to share an overview of the lessons. Enjoy! The data presented was taken from a 1,500 video sample across 25 consumer brand & IR Top 500 retailers among the Liveclicker client base where [...]

Liveclicker hosted a webinar last week called The New Social Video – How to Build Relationships with Shoppers Through Video. The webinar featured social video case studies from Jon Schroeder of Crutchfield and Val DuVernet of Advance Auto Parts.  Retailers and brands are clearly interested in learning more about social video, as evidenced by nearly 300 registrants. [...]

It’s been slightly over a week since the close of the 3rd Annual Video Commerce Summit. I’m still on a high from the event. Some quick facts about the 2011 Video Commerce Summit: – 106 attendees, nearly triple the size of the 2009 video commerce summit and the largest ever. – 1,800+ tweets from the [...]

Hot on the discovery that Hotmail is now supporting HTML5 video in email, Liveclicker has announced support for the format in the Hotmail web client for Firefox, Chrome, and Internet Explorer 9.  The big win for B2C marketers is that full video in email just increased from the 5% – 15% range (roughly, depending on [...]

Each year, the Direct Marketing Association (DMA) honors a select group of marketing technology companies at the Early Stage Innovation Awards. This competition is only open to companies that have been in business three years or less, and is designed to showcase the most innovative enterprises. This year, Liveclicker was selected by an expert panel [...]

The 2011 Video Commerce Summit is less than two months away, and I’m excited.  When we first launched the Video Commerce Summit in 2009, it was a bit of an experiment.  No one really knew whether there would be enough interest among retailers and consumer brands to support a summit devoted exclusively to e-commerce video. [...]