Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

By now everyone knows that HTML5 will have a video tag built into it allowing you to place video online without the need for an external player. But our friends at ReelSEO have scored a major win and put together two major powers in the online video player arena, Jeroen “JW” Wijering and the Opera [...]

If you still think that you can use TV commercials on your product pages, watch this old video of Steve Ballmer making a pitch for Windows 1.0 on TV (a while back obviously). Granted, this is an old, corny, funny video – and probably a bad example for a broader observation – don’t design your [...]

A few days ago I dropped my iPhone 3GS getting off my car. Just slipped away from my pocket and… woozah. The screen was totally cracked. Luckily I had some tape around to to wrap the thing, and surprisingly, still use it. Now a few days have passed and a friend of mine told me [...]

“A bread machine. We gave him a bread machine for his birthday. Him and his wife have no time to buy fresh bread every day, so it’s perfect for them.” As my father-in-law was saying these words on a beautiful Sunday morning, a thousand questions were going through my mind. How is that possible (making [...]

Now that the dust has settled a bit around the issue of Apple not supporting Flash in its mobile products, the SEO community is starting to take a closer look at the benefits of using HTML5 as the delivery method for video. In the last 4 to 6 weeks, I’ve seen a surge in interest [...]

Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities from Justin Foster on Vimeo. Here embedded an excellent presentation on video email by Justin Foster and Lisa Harmon. Topics covered include: – Concerns, attitudes, and expertise level of marketers seeking to learn more about video in email marketing – Forces driving video in email – [...]

Following our live notes from the Video Commerce Summit presentation from Justin Foster, here is the full length video and the presentation slides. Video (62 minutes) Slides from the presentation Video Commerce Summit: Justin Foster Keynote Presentation View more documents from videocommercesummit.

Moderator: Faramarz Farhoodi, Motosport.com Faramarz remarks: Strategically analyze the objective of your video program – Driving traffic to your site (Google Network, Affiliate sites, SEO?) – Increasing conversion – Increase average order value – Increasing page views – Length of video quite important: under 1 minute, even 30 seconds to avoid distractions – Importance of [...]

Video SEO Smoke and Mirrors or Real Results? Mark Robertson, ReelSEO Intro – Shift to search: people search more for the word video more than “god”. Trend – May 2007 Google Launched video results – Now, 40% of search results page on Google contain video – Eyetracking shows that video thumbnails get a lot more [...]