Luxury retailer utilizes Liveclicker’s interactive video technology to create one-of-a-kind shopping experiences.
San Jose, CA - June 07, 2012
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced that luxury specialty retailer Barneys New York is using the Liveclicker Video Commerce Platform to create, publish and manage interactive shopping videos for its e-commerce site. Since launching interactive videos with Liveclicker in late February, Barneys New York has observed strong video play-through rates and conversions.
“By leveraging Liveclicker’s interactive video capabilities and analytics, we are able to create unique and entertaining online shopping experiences,” said Daniella Vitale, Chief Merchant and Executive Vice President at Barneys New York. “Not only has Liveclicker allowed us to increase customer engagement and conversion with our online videos, but they have also made it easy for us to share the same interactive experiences across our all social networking channels, blogs, and email campaigns. As a result, the reviews have been overwhelmingly positive.”
“Shoppable video is an important component of a winning video commerce strategy,” said Simon Mutlu, Liveclicker’s Vice President of Sales. “Helping innovative brands like Barneys New York sell more products through interactive video is exactly what our team strives to accomplish.”
Here is stellar example of one of Barneys New York’s high converting interactive shopping videos: