We are starting to see some really well implemented entirely video-based online advertising campaigns that cleverly combine the advantages of video as a storytelling tool and video as effective web 2.0 content. That is a real progress in the sense that advertisers and their agencies finally realize the great potential of video based content to [...]

Howcast.com, a well funded Silicon Valley startup founded by YouTube and Google veterans, has done an amazing job bringing how-to videos to the iPhone. The application is well scripted, interactive and useful. A true gem. We’ve know Howcast.com for quite some time now. The site was launched in February of 2008 and joins the relatively [...]

As savvy Internet Marketers, are we shooting ourselves in the foot with rich media applications running on our key pages? Is there enough bandwidth out there to support our vision of Video becoming an essential ingredient of ecommerce? A few weeks back I got a visit from a couple of friends from Uruguay. As dedicated [...]

Many of the marketers I talk to on a regular basis view video as an opportunity to position themselves as experts in their category. At a time when price competition is biting off margins, it’s important to find ways to differentiate, and video provides the perfect medium for conveying a message since it’s uniquely engaging [...]

Video hotspotting is a technique marketers can use to highlight certain areas of a video and make them clickable. This is useful for monetizing video content, particularly if it was generated by users, because you can now “tag” the items and directly connect them to eCommerce actions such as “View product”, “Add to the cart” [...]