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Omniture Adds Video Tracking to Its Analytics Suite

March 5th, 2008 1 Comment   Posted in analytics, ecommerce, flash, omniture, quicktime, realplayer, reporting, retail, video, windows media

With their new version of SiteCatalyst 14, Omniture is the first Web Analytics vendor to offer comprehensive video statistics. According their press release, they now are able to track basic video stats for Flash, Windows Media, Quicktime and the RealPlayer.

In the past, Omniture clients could track video by adding Omniture tags inside the Flash player, and configuring a set of custom reports. What’s new about this announcement is the fact that video reports are now available in the Omniture Reporting Interface. Also new are support for Windows Media, Quicktime and RealPlayer, though I expect tags to be harder to deploy for the three video players.

For video retailers using Omniture, this new feature is a good thing. However, stats will only be collected when the video is played on the actual retail site, not outside.

Via: Techcrunch (see article)



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