At the 2011 Video Commerce Summit, Melissa Salas, Marketing Director of Buy.com and Co-host of BuyTV, presented the session: Blending Commerce with Entertainment: 5 Lessons from BuyTV. In in her presentation she gave our attendees an interesting take on video commerce from the talent/marketing perspective of one of the leading retail marketplaces, Buy.com.  Below is [...]

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with our 2011 Video Commerce Summit Conversations Host, Larry Kless, President and [...]

During my dozen years of working with online retailers, I have always been perplexed by one thing:  Why is there so little direct feedback being solicited from each company’s customer base?  A simple source code investigation of any Internet Retailer Top 500 organization will uncover dozens of tracking tags to measure clickstream behavior.  Any vendor [...]

At the beginning of the month, Liveclicker had the pleasure of hosting YouTube Product Manager, Andy Stack, as the keynote for our Third Annual Video Commerce Summit.  During an interview with Video Commerce Summit Conversations Host, Larry Kless, President and Founder of Onlinevideopublishing.com, Andy shared an outline of his presentation, Video Convergence is Here: Get Ready! [...]

Despite the general economic slowdown, the global wine market is growing. Every year more people drink more wine and they start to spend more on each bottle. It is estimated that the global wine market is worth some 240 Billion USD, with the US being the biggest consumer market.  France comes second.  China is growing [...]

Video works for e-retailers. In 2010, we already know that landing pages and product sites with video convert better than those without. But the mayority of thoses sites follow a simple presentation formula: product pages including a (more or less sophisticated) video player that reproduces relevant content about the product in question. In the service [...]

Online shoe and fashion accessory retailer Zappos has started to integrate Overlay.tv’s video technology, a simple and user-friendly “clickable” video interface that allows the user to interact with the content, widely referred to as video widgets. Here a few impressive statistics on Zappos’ online video use: In 2010 Zappos plans to offer some 50,000 product [...]

The volume of email and newsletter marketing is soaring during the current Christmas season and we are seeing good examples of video and rich media implementations from retailers and online shops. Take Lonely Planet, the most popular travel guide, for example. A couple of years ago they already started to use video on their website; [...]

Product videos account for a large part of commercial video content on the web. Most of these videos are part of the product site or description and at best they are informative but never too entertaining, right?  But that’s ok because their key function is to be relevant and useful for users who needs to [...]

Video has become part of corporate Internet content strategies and online marketers who don’t pay attention to that, are wholeheartedly ignoring YouTube as the second most important search engine behind Google. “To YouTube” is “to Google” and for brands there is no way to get around that. Having said that, there are many different strategies [...]