School is back and thousands of students and adult learners are about to decide where to invest their time and money to get the adequate education. More then ever Internet is the first and most important source of information for students of all ages to select a college, a university or a business school and [...]

This is the first post of a series about what video marketing really is, which we started at VideoRetailer last Friday. So this is chapter (1) and I will analyze basic aspects about the nature of online marketing video content. Many potential clients, at least in Spain where I am writing from, still believe that [...]

In this episode of the Video Commerce Chronicles, we cover the importance of having a good strategy for acquiring video commerce content: 1. Why is it important? 2. Types of content 3. Sources of content 4. Content acquisition Costs 5. Content acquisition Processes Enjoy and feel free to drop a comment.