Web video pioneer to present at the e-commerce industry’s largest event devoted to online video. San Jose, CA – June 22, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced that Andy Stack, product manager at Google’s YouTube, will deliver the keynote address at the 2011 Liveclicker [...]

More Top 500 retailers used Liveclicker’s video commerce solution than any other competing online video platform listed in the 2011 Top 500 Guide® San Diego, CA –  June 15, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced at the 2011 Internet Retailer Conference and Exhibition in [...]

If you still think that you can use TV commercials on your product pages, watch this old video of Steve Ballmer making a pitch for Windows 1.0 on TV (a while back obviously). Granted, this is an old, corny, funny video – and probably a bad example for a broader observation – don’t design your [...]

Online shoe and fashion accessory retailer Zappos has started to integrate Overlay.tv’s video technology, a simple and user-friendly “clickable” video interface that allows the user to interact with the content, widely referred to as video widgets. Here a few impressive statistics on Zappos’ online video use: In 2010 Zappos plans to offer some 50,000 product [...]

Creating E-Commerce Videos That Sell View more documents from Justin Foster. There are three great papers that were published recently, all of them good reads for everyone who works in video marketing and or in online marketing. And the good news: apart from being really useful, all of them are available online for free. If [...]

Last week, Google announced the international (Canada, the U.K., France, Italy, Germany, Spain and the Netherlands) roll-out of the integration of YouTube Promoted Videos with Google’s AdWords platform. Any AdWords advertiser who has video content can now start promoting videos directly from the AdWords UI, creating a “One-stop-shop” for marketers, as Google says in its [...]

BuyVip is a Europe-based online fashion retailer with virtual outlets in Spain, Portugal, Germany, Austria and Italy. Access to the catalog and shopping is restricted to registered members only, supported by a member-gets-member scheme that gives discounts to recruiters and new users. I personally haven’t bought from them or any other e-fashion outlet so far [...]

eBags Video Program presentation by Peter Cobb, Co-Founder and SVP. Peter covers a broad range of topics during this 30 minute presentation at eTail West ’09. Enjoy the video and the slides right below. Full Video eBags Video Commerce by Peter Cobb Slides transcript 1. Peter Cobb February 2009 Co-founder and SVP of Marketing, eBags [...]

Note from VideoRetailer.org: Last fall, I asked Scott Roon and Jason Carncross to share a few video commerce production tips. This is the incredibly creative duo that’s behind eBags.com’s video product and delivery. Some of their most popular videos are the eBags MacroLoader demo, and most recently, the eBags Web Busters video.I put the camera on a [...]

When Justin Foster from the Video Commerce Consortium talked about ShopNBC‘s video commerce experiments at Streaming Media West last fall, many of us were impressed by the vision and commitment from a company that’s been competing for years against the Home Shopping Network and QVC, but somewhat trailing behind. True, HSN and QVC still retain [...]