YouTube has unveiled some ambitious plans to further monetize their massive user base by contextually inserting commerce links on their video pages. Amazon and Apple are early partners, with more to follow on the gaming, music and movie distribution verticals. What does this mean for the nascent video commerce space? 1. YouTube is serious about [...]

Alison van Diggelen from Womens’ Radio did an interesting interview of Alison Jeske, Director of product management at drugstore.com about e-commerce and video, amongst other things. The full podcast, which is part of a the “Fresh Dialogues” series is about 6min 30secs, here are some excerpts: From Fresh Dialogues by Alison van Diggelen – Alison [...]

I’m off to Denver, where I will be participating to a panel on Video Commerce, moderated by eBags.com Peter Cobb. The panel is described as “Is YouTube becoming commercially disruptive? Is there money to be made on video? Will traditional retailers like Macy’s and Wal-Mart be able to make the leap, as QVC did it [...]

Jon Nordmark, CEO of eBags.com was kind enough to spend a few minutes with us to speak about eBags’ video initiative. In this interview, Jon talks about his vision for Video Commerce, how it started at eBags and some of the things they are thinking about for the future.

ShopFlick, the LA-based company that just raised $7MM in venture funding, is arguably an interesting approach to video commerce. Positioned as the video store for indie products, ShopFlick offers an end-to-end video commerce solution to independent and small commerce vendors, and more specifically, independent artists. More established commerce sites can also promote their items on [...]

Many of the marketers I talk to on a regular basis view video as an opportunity to position themselves as experts in their category. At a time when price competition is biting off margins, it’s important to find ways to differentiate, and video provides the perfect medium for conveying a message since it’s uniquely engaging [...]

Holding the camera’s the easy part! Here are some tips to speed up the editing process and increase your video production productivity. 1. Buy a good camera There are dozens of good cameras available on the market to create your videos. One thing to keep in mind if the fact that videos on your site [...]