Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities from Justin Foster on Vimeo. Here embedded an excellent presentation on video email by Justin Foster and Lisa Harmon. Topics covered include: – Concerns, attitudes, and expertise level of marketers seeking to learn more about video in email marketing – Forces driving video in email – [...]

This is the first post of a series about what video marketing really is, which we started at VideoRetailer last Friday. So this is chapter (1) and I will analyze basic aspects about the nature of online marketing video content. Many potential clients, at least in Spain where I am writing from, still believe that [...]

eBags Video Program presentation by Peter Cobb, Co-Founder and SVP. Peter covers a broad range of topics during this 30 minute presentation at eTail West ’09. Enjoy the video and the slides right below. Full Video eBags Video Commerce by Peter Cobb Slides transcript 1. Peter Cobb February 2009 Co-founder and SVP of Marketing, eBags [...]

Excellent panel discussion at eTail – Optimizing Video on an e-Commerce site, with the following people: McKay Thomas from Billardex Peter Cobb from eBags Jimmy Healey from Onlineshoes.com Ty Ricker from Riv Works

eTail was a nice conference last week in Phoenix, AZ. I spent two days there, talking to retailers and partners about the video commerce industry, among other things. Couple of candid observations – 1. The video commerce sessions were (a) on the last day of the event, (b) overlapping which each other (the David Widzig [...]

With its Video Commerce widget, Amazon leverages the power of video, but this time, outside of its site boundaries. Once again, the Seattle-based eRetailer is showing its leadership in the adoption of new technology, surfing two separate trends: video and social media. Hello and thank you for your interest in Amazon.com’s new video widget. This [...]

YouTube has recently launched an improved analytics interface which will give you basic yet insightful demographics information about your video content. While the critics will say that YouTube isn’t a viable video commerce platform for serving video content on a respectable eCommerce site, publishing your video content is essential to reaching out to a new [...]

When Justin Foster from the Video Commerce Consortium talked about ShopNBC‘s video commerce experiments at Streaming Media West last fall, many of us were impressed by the vision and commitment from a company that’s been competing for years against the Home Shopping Network and QVC, but somewhat trailing behind. True, HSN and QVC still retain [...]

Like Apple, Amazon is aggressively spreading video across its product pages to pump up conversions and educate its users for its top selling product: the Kindle. eRetailers take note. Even in this economy, the Kindle is going to be the hot Christmas gift for many Americans this year. It’s been predicted that Amazon will sell [...]

StreamingMedia.com just published the entire Streaming Media West 2008 conference content, including the session on Video Commerce, with participants from the Video Commerce Consortium, drugstore.com and eBags.com. After the conference I also conducted a number of interviews that will be available on VideoRetailer.org shortly.