Internet Marketer and Video Commerce expert Justin Foster recently started a forum discussion called the Video Commerce Consortium (video-commerce.org). Thus far, the group has gathered an impressive list of retailers of all sizes and industries – Best Buy, Eddie Bauer, Adobe, Hallmark, etc. Similar to the email roundtable, a forum Foster started a few years [...]

Did you ever notice YouTube offers the option to view some of the videos in high-quality? Have you ever experienced Hulu.com? If so, you are aware of the huge gap in quality between an ordinary video, and a high definition video. On paper, I’d argue that the word “high definition” is implied when we talk [...]

ShopFlick, the LA-based company that just raised $7MM in venture funding, is arguably an interesting approach to video commerce. Positioned as the video store for indie products, ShopFlick offers an end-to-end video commerce solution to independent and small commerce vendors, and more specifically, independent artists. More established commerce sites can also promote their items on [...]

In just a few weeks now, Apple will release their new 3G iPhone to the masses. Here is Silicon Valley, people are rumbling about it. I met two friends this week end who were delaying their phone replacements by a month of two to get an iPhone this time. The iPhone is an important piece [...]

Video hotspotting is a technique marketers can use to highlight certain areas of a video and make them clickable. This is useful for monetizing video content, particularly if it was generated by users, because you can now “tag” the items and directly connect them to eCommerce actions such as “View product”, “Add to the cart” [...]

With their new version of SiteCatalyst 14, Omniture is the first Web Analytics vendor to offer comprehensive video statistics. According their press release, they now are able to track basic video stats for Flash, Windows Media, Quicktime and the RealPlayer. In the past, Omniture clients could track video by adding Omniture tags inside the Flash [...]

And here it is — VideoRetailer.org’s first post. Perhaps we can cover some of the main objectives of VideoRetailer.org. This site is dedicated to understanding and exploring how video is transforming eCommerce. We will cover a wide range of topics such as how video is currently used by retailers, new technology, market solutions, innovation, business [...]