Archive for the ‘email’ Category:
Video Email Best Practices
Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities from Justin Foster on Vimeo.
Here embedded an excellent presentation on video email by Justin Foster and Lisa Harmon. Topics covered include:
- Concerns, attitudes, and expertise level of marketers seeking to learn more about video in email marketing
- Forces driving video in email
- Methods for achieving video in email
- Video .GIF vs. Animated .GIF
- CertifiedVideo (from Goodmail Systems)
- Video .GIF pros and cons
- List of which mail clients support video, by video inclusion method
- Email client market share
- Browser market share & video .GIF limitations based on browser
- Which email clients block images by default
- Several examples of email messages that include video
- Video .GIF best practices
- Example results
- Common questions re: video in email
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