Video hotspotting is a technique marketers can use to highlight certain areas of a video and make them clickable. This is useful for monetizing video content, particularly if it was generated by users, because you can now “tag” the items and directly connect them to eCommerce actions such as “View product”, “Add to the cart” [...]

With their new version of SiteCatalyst 14, Omniture is the first Web Analytics vendor to offer comprehensive video statistics. According their press release, they now are able to track basic video stats for Flash, Windows Media, Quicktime and the RealPlayer. In the past, Omniture clients could track video by adding Omniture tags inside the Flash [...]