Each year, the Direct Marketing Association (DMA) honors a select group of marketing technology companies at the Early Stage Innovation Awards. This competition is only open to companies that have been in business three years or less, and is designed to showcase the most innovative enterprises. This year, Liveclicker was selected by an expert panel [...]

Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

Video works for e-retailers. In 2010, we already know that landing pages and product sites with video convert better than those without. But the mayority of thoses sites follow a simple presentation formula: product pages including a (more or less sophisticated) video player that reproduces relevant content about the product in question. In the service [...]

Video has become part of corporate Internet content strategies and online marketers who don’t pay attention to that, are wholeheartedly ignoring YouTube as the second most important search engine behind Google. “To YouTube” is “to Google” and for brands there is no way to get around that. Having said that, there are many different strategies [...]

Since October last year, when ComScore published that YouTube had surpassed Yahoo!’s search inquiries to become Internet’s second largest search engine, there’s no doubt that any brand, product, services or company will need video content sooner or later to compete online. No matter if they do real business, eCommerce, on the web or “just” branding, [...]

When Justin Foster from the Video Commerce Consortium talked about ShopNBC‘s video commerce experiments at Streaming Media West last fall, many of us were impressed by the vision and commitment from a company that’s been competing for years against the Home Shopping Network and QVC, but somewhat trailing behind. True, HSN and QVC still retain [...]

ShopFlick, the LA-based company that just raised $7MM in venture funding, is arguably an interesting approach to video commerce. Positioned as the video store for indie products, ShopFlick offers an end-to-end video commerce solution to independent and small commerce vendors, and more specifically, independent artists. More established commerce sites can also promote their items on [...]

Many of the marketers I talk to on a regular basis view video as an opportunity to position themselves as experts in their category. At a time when price competition is biting off margins, it’s important to find ways to differentiate, and video provides the perfect medium for conveying a message since it’s uniquely engaging [...]

In just a few weeks now, Apple will release their new 3G iPhone to the masses. Here is Silicon Valley, people are rumbling about it. I met two friends this week end who were delaying their phone replacements by a month of two to get an iPhone this time. The iPhone is an important piece [...]

Video hotspotting is a technique marketers can use to highlight certain areas of a video and make them clickable. This is useful for monetizing video content, particularly if it was generated by users, because you can now “tag” the items and directly connect them to eCommerce actions such as “View product”, “Add to the cart” [...]