Discussing the latest Click-To-Buy announcement from YouTube, and covering three points: More validation for video commerce Link overlays are the future More interesting, how is YouTube going to avoid upsetting retailers that are already uploading product videos but may see their competitors’ ad overlays in YouTube?

With its Video Commerce widget, Amazon leverages the power of video, but this time, outside of its site boundaries. Once again, the Seattle-based eRetailer is showing its leadership in the adoption of new technology, surfing two separate trends: video and social media. Hello and thank you for your interest in Amazon.com’s new video widget. This [...]