Archive for the ‘platform’ Category:
Forrester says, there are online video opportunities beyond advertising. Start to call it video commerce!
Beet TV has published a video interview with Bobby Tulsiani, Senior Analyst at Forrester Research about the company’s report on video platforms.
The interesting thing is that now even mainstream analysts seem to realize that there is a business case for online video beyond advertising! Good, we are making progress. He doesn’t call it e- or video commerce but he says, … “I think we are looking at a much broader business cause. One could be communication [...]. You can do something like lead generation. [...] It can even be something more [like driving] transactions on a retail website.”
Transactional videos, lead generation! Oh yes, Bobby Tulsiani - I think you know your stuff!
It seems that we are really getting to the point where the mainstream business world starts to understand that video and online marketing is not the same as recycling your TV spots on YouTube but actually helps to convert a user into a client.
Click here to watch the entire interview.
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Panda launches an open source video platform
UK-based New Bamboo is launching Panda, the first open source video platform that’s running solely on Amazon Web Services.
Earlier this week Ruby-experts New Bamboo announced the launch of Panda, which was featured on TechCrunch. Now this is interesting for a couple of reasons. First, this new video platform is open source and therefore free. Looking at the documentation, they implemented a basic REST API, for uploading and integrating content onto existing sites. Second, the software has been developped to run on Amazon Web Services, and in particular S3, EC2 and SimpleDB. Most video services providers I know use Amazon S3 for storing their video content, but this is the first time I hear the actual video encoding process been handled on the EC2 service. That is impressive because it elimates any upfront hardware investments to get going with video on your site.
I anticipate this new service to see some nice traction in the lower tier of the market, for content publishers and maybe e-commerce sites. In effect, Panda covers the market segment between YouTube-video hosting, and Brightcove on the high-end. Time will tell if this new platform will succeed. Like any open source project that wants to succeed, Panda has to consistently deliver feature improvements and bug fixes to be viable. Then monetize somehow these efforts with premium support services for the enterprise.
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