On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

Creating E-Commerce Videos That Sell View more documents from Justin Foster. There are three great papers that were published recently, all of them good reads for everyone who works in video marketing and or in online marketing. And the good news: apart from being really useful, all of them are available online for free. If [...]

Note from VideoRetailer.org: Last fall, I asked Scott Roon and Jason Carncross to share a few video commerce production tips. This is the incredibly creative duo that’s behind eBags.com’s video product and delivery. Some of their most popular videos are the eBags MacroLoader demo, and most recently, the eBags Web Busters video.I put the camera on a [...]

Holding the camera’s the easy part! Here are some tips to speed up the editing process and increase your video production productivity. 1. Buy a good camera There are dozens of good cameras available on the market to create your videos. One thing to keep in mind if the fact that videos on your site [...]