Blog Posts in ' retail ':

“Videos we’re loving” – Lonely Planet’s video email marketing strategy.


“Videos we’re loving” – Lonely Planet’s video email marketing strategy.

The volume of email and newsletter marketing is soaring during the current Christmas season and we are seeing good examples of video and rich media implementations from retailers and online shops. Take Lonely Planet, the most popular travel guide, for example. A couple of years ago they already started to use video on their website; [...]

Video “mandatory going forward” says Alison Jeske from drugstore.com


Video “mandatory going forward” says Alison Jeske from drugstore.com

Alison van Diggelen from Womens’ Radio did an interesting interview of Alison Jeske, Director of product management at drugstore.com about e-commerce and video, amongst other things. The full podcast, which is part of a the “Fresh Dialogues” series is about 6min 30secs, here are some excerpts: From Fresh Dialogues by Alison van Diggelen – Alison [...]

Will the iPhone play a role in eCommerce Video


Will the iPhone play a role in eCommerce Video

In just a few weeks now, Apple will release their new 3G iPhone to the masses. Here is Silicon Valley, people are rumbling about it. I met two friends this week end who were delaying their phone replacements by a month of two to get an iPhone this time. The iPhone is an important piece [...]

Omniture Adds Video Tracking to Its Analytics Suite


Omniture Adds Video Tracking to Its Analytics Suite

With their new version of SiteCatalyst 14, Omniture is the first Web Analytics vendor to offer comprehensive video statistics. According their press release, they now are able to track basic video stats for Flash, Windows Media, Quicktime and the RealPlayer. In the past, Omniture clients could track video by adding Omniture tags inside the Flash [...]