During my dozen years of working with online retailers, I have always been perplexed by one thing:  Why is there so little direct feedback being solicited from each company’s customer base?  A simple source code investigation of any Internet Retailer Top 500 organization will uncover dozens of tracking tags to measure clickstream behavior.  Any vendor [...]

Despite the general economic slowdown, the global wine market is growing. Every year more people drink more wine and they start to spend more on each bottle. It is estimated that the global wine market is worth some 240 Billion USD, with the US being the biggest consumer market.  France comes second.  China is growing [...]

With its Video Commerce widget, Amazon leverages the power of video, but this time, outside of its site boundaries. Once again, the Seattle-based eRetailer is showing its leadership in the adoption of new technology, surfing two separate trends: video and social media. Hello and thank you for your interest in Amazon.com’s new video widget. This [...]

When Justin Foster from the Video Commerce Consortium talked about ShopNBC‘s video commerce experiments at Streaming Media West last fall, many of us were impressed by the vision and commitment from a company that’s been competing for years against the Home Shopping Network and QVC, but somewhat trailing behind. True, HSN and QVC still retain [...]

Holding the camera’s the easy part! Here are some tips to speed up the editing process and increase your video production productivity. 1. Buy a good camera There are dozens of good cameras available on the market to create your videos. One thing to keep in mind if the fact that videos on your site [...]