On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

One of the more widely used components of the Liveclicker Video Commerce Platform is the capability to launch branded video SEO sites featuring interactive product or how-to videos.  Here’s a screenshot from Canadian Tire, followed by several additional examples: Bed Bath & Beyond Under Armour Advance Auto Parts Canadian Tire The way I describe Liveclicker [...]

It’s been said over and over again, video plays an important role in SEO. A few weeks after launching instant previews in the Google Search Results page, video is now supported. Try Googling “ebags crew cooler” then click on the preview icon (magnifying glass). A stack of 4 dynamic video thumbnails will appear on the [...]

Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

Now that the dust has settled a bit around the issue of Apple not supporting Flash in its mobile products, the SEO community is starting to take a closer look at the benefits of using HTML5 as the delivery method for video. In the last 4 to 6 weeks, I’ve seen a surge in interest [...]