Last summer, Liveclicker hosted the e-commerce industry’s largest and only event devoted to video commerce.  This year, we’re one-upping ourselves with a bigger venue, all-star lineup of speakers, and one-of-a-kind networking with other leaders in web video commerce. The 2011 Video Commerce Summit will take place on August 1st and 2nd in beautiful San Francisco, [...]

Today we are proud to announce the re-launch of VideoRetailer.org. This site was previously dedicated to covering industry trends and developments in the world of video commerce and video marketing. The founder of the blog was Xavier Casanova, Founder/CEO of video commerce platform provider, Liveclicker. After careful consideration, we decided it was time to change [...]

By now everyone knows that HTML5 will have a video tag built into it allowing you to place video online without the need for an external player. But our friends at ReelSEO have scored a major win and put together two major powers in the online video player arena, Jeroen “JW” Wijering and the Opera [...]

Part 2 of what I think will be happening in the field of video marketing in 2010. 6. Live streaming and live video presentations online. Live streaming of company’s events and online product launches will become part of digital marketing and communication strategies. 7. Video SEM and SEO will become relevant disciplines. This year marketers [...]

I have been noticing that more sites have started to use an interesting form of online video known utilizing a “video host” or “video spokesperson.” This type of video is often presented as an overlay on a web site that appears when when you first enter a site or hit a landing page. When implemented well, [...]

This week, eMarketer cites a study by InternetRetailer which reveales that already 41.4% of all Top 500 online retailers are present on YouTube. That’s the second most used social site after Facebook where more than 57% of retailers are trying to do business. So far social networking sites have been seen by many retailers as [...]

Date: August 12, 2009 Time: 11:00AM Pacific / 2:00PM Eastern Register: https://www2.gotomeeting.com/register/688801731 Description: For years, email marketers were told it was impossible to include video in their outbound email campaigns. Those who tried often encountered ISP delivery blocks or rendering issues as ISP email administrators began clamping down on Javascript and Flash in email due [...]

Video SEO Smoke and Mirrors or Real Results? Mark Robertson, ReelSEO Intro – Shift to search: people search more for the word video more than “god”. Trend – May 2007 Google Launched video results – Now, 40% of search results page on Google contain video – Eyetracking shows that video thumbnails get a lot more [...]

Initially at REI working in the photo studio, personally doing video on the side. Developed a position about 3 years ago, became video production. We now have 3 people working on video at REI, full time. History. REI VideoLab mission slightly modified from the REI mission statement: we want to produce video content to inspire, [...]

Persuasive video, Justin Foster 1) Intro Video not just for millenials 30% growth in viewership for online commerce video Production methods: YouTube, TalkMarket, Animoto, SundaySky, Expo.tv Great demo of Penguin Boxers showing using TalkMarket technology Manufacturer content example: dog treadmill video Video and revenue examples: ShopNBC, Wetseal, ice.com, HSN and Borders (40+% lift in sales) [...]