To wrap up our coverage of our 2011 Video Commerce Summit and give you some virtual food for thought this Thanksgiving, I am going to share Justin Foster’s wrap-up interview with Larry Kless, President and Founder of Onlinevideopublishing.com, from the summit this year.  In addition to the interview, we wanted give our readers a special Thanksgiving treat [...]

At the 2011 Video Commerce Summit, Melissa Salas, Marketing Director of Buy.com and Co-host of BuyTV, presented the session: Blending Commerce with Entertainment: 5 Lessons from BuyTV. In in her presentation she gave our attendees an interesting take on video commerce from the talent/marketing perspective of one of the leading retail marketplaces, Buy.com.  Below is [...]

At the beginning of the month, Liveclicker had the pleasure of hosting YouTube Product Manager, Andy Stack, as the keynote for our Third Annual Video Commerce Summit.  During an interview with Video Commerce Summit Conversations Host, Larry Kless, President and Founder of Onlinevideopublishing.com, Andy shared an outline of his presentation, Video Convergence is Here: Get Ready! [...]

It’s been slightly over a week since the close of the 3rd Annual Video Commerce Summit. I’m still on a high from the event. Some quick facts about the 2011 Video Commerce Summit: – 106 attendees, nearly triple the size of the 2009 video commerce summit and the largest ever. – 1,800+ tweets from the [...]

Web video pioneer to present at the e-commerce industry’s largest event devoted to online video. San Jose, CA – June 22, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced that Andy Stack, product manager at Google’s YouTube, will deliver the keynote address at the 2011 Liveclicker [...]

The 2011 Video Commerce Summit is less than two months away, and I’m excited.  When we first launched the Video Commerce Summit in 2009, it was a bit of an experiment.  No one really knew whether there would be enough interest among retailers and consumer brands to support a summit devoted exclusively to e-commerce video. [...]

Using Video as the Fuel in Your Social Media strategy Jimmy Healey, Onlineshoes.com Onlineshoes.com Seattle-based online retailer – one of the first brick-and-mortar business to go online mid-90′s. – Online, trying to recreate the traditional experience, online – Video seeing as the way to bridge between brick-and-mortar and online shopping experience – Convinced of the [...]

No video? No problem! Control Costs with Production and Content Acquisition Strategies Moderator: Jed Alpert Alison Jeske, drugtore.com John Weaver, FansEdge.com Wes Pomeroy, RIVR Media Initial remarks from Jed Alpert Video is here to stay When people do their online research, they are twice as likely to get it from retailers What Webcollage does. Example [...]

Moderator: Raj Gajwani from Silverdock (unedited notes) Panelists: Peter Cobb (eBags), Jimmy Healey (OnlineShoes.com), Craig Bokesh (Altrec.com) 1) Question from Raj Gajwani: How did you start with video? Peter Cobb: 2 years ago recruited a “new media producer” from their photo studio. About 200 videos over 2 years. Product demos, brands creating videos, interviewing suppliers. [...]

The video commerce industry now has its summit, to be held in Seattle, WA June 1st and 2nd 2009. The event is organized by Liveclicker, and will feature a list of impressive speakers from REI, MotoSports, Microsoft, drugstore.com and Onlineshoes.com. Mark Robertson from the excellent Video SEO blog ReelSEO will also be there. I will [...]