With the news that the 2011 holiday shopping season is breaking all types of records, it’s safe to say that retailers are spending more and more time thinking about how their customers’ user experiences can help increase sales. Video, in increasingly robust numbers, is becoming a huge part of that user experience. In fact, Liveclicker’s video [...]

Liveclicker video commerce analytics confirm video’s rapid adoption among leading online retailers. San Jose, CA – December 19, 2011 Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the results of the retail industry’s most comprehensive revenue analysis ever performed on e-commerce videos live during the holiday shopping [...]

As a follow up to the webinar Liveclicker presented this past Wednesday called Top 10 Video Commerce Lessons From 2011, I wanted to share an overview of the lessons. Enjoy! The data presented was taken from a 1,500 video sample across 25 consumer brand & IR Top 500 retailers among the Liveclicker client base where [...]

Today I want to share a testimonial Liveclicker received from one of our clients, Scott Anderson, Director of E-Commerce at The Vitamin Shoppe.  We LOVE our clients, and it is always nice to get a little love back!  Hear what Scott has to say about his experience with Liveclicker: “Liveclicker allows us to provide a unique interactive [...]

To wrap up our coverage of our 2011 Video Commerce Summit and give you some virtual food for thought this Thanksgiving, I am going to share Justin Foster’s wrap-up interview with Larry Kless, President and Founder of Onlinevideopublishing.com, from the summit this year.  In addition to the interview, we wanted give our readers a special Thanksgiving treat [...]

Every day, I speak with retailers who are planning to launch and/or scale their product video program and they have questions about best practices. They want to know how to set up their studio, which products to include in their first flight of videos and what style seems to work the best. The most common [...]

Custom Insight™ gives top retailers access to unparalleled video performance analytics to fuel program results San Jose – October 25, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of the newest addition to the Liveclicker Video Commerce Platform, Custom Insight. Custom Insight enables retailers [...]

It seems clear that 2012 will be the year of video commerce. Every day, we meet with retailers who are planning to launch or develop their product video program next year. In many cases, they have anecdotal evidence that videos will improve user experience and conversion rates, but they want to make a case to [...]

During my dozen years of working with online retailers, I have always been perplexed by one thing:  Why is there so little direct feedback being solicited from each company’s customer base?  A simple source code investigation of any Internet Retailer Top 500 organization will uncover dozens of tracking tags to measure clickstream behavior.  Any vendor [...]

On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]