Blog Posts in ' video ecommerce ':

Client Spotlight – The Vitamin Shoppe


Client Spotlight – The Vitamin Shoppe

Today I want to share a testimonial Liveclicker received from one of our clients, Scott Anderson, Director of E-Commerce at The Vitamin Shoppe.  We LOVE our clients, and it is always nice to get a little love back!  Hear what Scott has to say about his experience with Liveclicker: “Liveclicker allows us to provide a unique interactive [...]

Emerging Video Commerce Trends from Justin Foster


Emerging Video Commerce Trends from Justin Foster

To wrap up our coverage of our 2011 Video Commerce Summit and give you some virtual food for thought this Thanksgiving, I am going to share Justin Foster’s wrap-up interview with Larry Kless, President and Founder of Onlinevideopublishing.com, from the summit this year.  In addition to the interview, we wanted give our readers a special Thanksgiving treat [...]

Video Commerce Lessons from Buy.com


Video Commerce Lessons from Buy.com

At the 2011 Video Commerce Summit, Melissa Salas, Marketing Director of Buy.com and Co-host of BuyTV, presented the session: Blending Commerce with Entertainment: 5 Lessons from BuyTV. In in her presentation she gave our attendees an interesting take on video commerce from the talent/marketing perspective of one of the leading retail marketplaces, Buy.com.  Below is [...]

Mark Robertson on why retailers should explore beyond the product video


Mark Robertson on why retailers should explore beyond the product video

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with our 2011 Video Commerce Summit Conversations Host, Larry Kless, President and [...]

Video Commerce Summit Keynote, Andy Stack, Advises to Create Content, Not Commercials


Video Commerce Summit Keynote, Andy Stack, Advises to Create Content, Not Commercials

At the beginning of the month, Liveclicker had the pleasure of hosting YouTube Product Manager, Andy Stack, as the keynote for our Third Annual Video Commerce Summit.  During an interview with Video Commerce Summit Conversations Host, Larry Kless, President and Founder of Onlinevideopublishing.com, Andy shared an outline of his presentation, Video Convergence is Here: Get Ready! [...]

Liveclicker’s Video Commerce Platform Drives Success for Internet Retailer’s Top 500


Liveclicker’s Video Commerce Platform Drives Success for Internet Retailer’s Top 500

More Top 500 retailers used Liveclicker’s video commerce solution than any other competing online video platform listed in the 2011 Top 500 Guide® San Diego, CA –  June 15, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced at the 2011 Internet Retailer Conference and Exhibition in [...]

Why I don’t buy into the YouTube cannibalization theory for product videos


Why I don’t buy into the YouTube cannibalization theory for product videos

Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

Content creation for video marketing – think different!


Content creation for video marketing – think different!

This is the first post of a series about what video marketing really is, which we started at VideoRetailer last Friday. So this is chapter (1) and I will analyze basic aspects about the nature of online marketing video content. Many potential clients, at least in Spain where I am writing from, still believe that [...]

A closer look at SpotMixer


A closer look at SpotMixer

SpotMixer is a video advertising service for small to medium sized businesses. This service is offered by One True Media, a well funded Silicon Valley startup backed by Kleiner Perkins ($19M total in funding since 2006). Even though SpotMixer isn’t exactly playing in the video commerce space, there a couple of ideas worth meditating. At [...]

Mega-Trend 2009: Live Video Shopping


Mega-Trend 2009: Live Video Shopping

Shopflick, the video store for indie products, has recently launched online limited daily deals for online shoppers. These daily deals usually last only 24 hours or until shopflick runs out of products.  To promote the special offers shopflick does produce short video teasers for each sale it’s publishing on its homepage. With its video deals [...]