Adweek is reporting today that Honeyshed.com, a trendy MTV/QVC style online store will be shutting down. Publicis, the main backer of the site has decided to pull the plug on the business, after 15 months of existence. The site had a few good ideas on the content side, successfully blending ecommerce content with entertainment to [...]

Discussing the latest Click-To-Buy announcement from YouTube, and covering three points: More validation for video commerce Link overlays are the future More interesting, how is YouTube going to avoid upsetting retailers that are already uploading product videos but may see their competitors’ ad overlays in YouTube?

Note from VideoRetailer.org: Last fall, I asked Scott Roon and Jason Carncross to share a few video commerce production tips. This is the incredibly creative duo that’s behind eBags.com’s video product and delivery. Some of their most popular videos are the eBags MacroLoader demo, and most recently, the eBags Web Busters video.I put the camera on a [...]

It’s the first impression that counts. In the video e-commerce world, the first impression often is a static thumbnail with a white triangle on top. Will the user click or not, that is the question. Video thumbnails are everywhere. First, because most eCommerce sites will not autoplay videos on their pages to avoid distractions in [...]