In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

One of the more widely used components of the Liveclicker Video Commerce Platform is the capability to launch branded video SEO sites featuring interactive product or how-to videos.  Here’s a screenshot from Canadian Tire, followed by several additional examples: Bed Bath & Beyond Under Armour Advance Auto Parts Canadian Tire The way I describe Liveclicker [...]

On Wednesday, Google announced that Google Video uploads were no longer going to be supported. This is no surprise to anyone, since Google Video is vastly overshadowed by YouTube, which now attracts close to 70 Million users every month.  Most e-commerce sites were not directly uploading videos to Google Video anyway. Video Sitemaps, which are [...]