Reading through European and North American blogs about digital marketing these days, one gets a rough idea where marketing budgets and efforts will go to next year. Most experts share the opinion that two areas will see a huge growth: 1. mobile marketing, pushed by the rapid adaptation of smartphones (iPhone, Blackberry and cell phones [...]

Moderator: Faramarz Farhoodi, Motosport.com Faramarz remarks: Strategically analyze the objective of your video program – Driving traffic to your site (Google Network, Affiliate sites, SEO?) – Increasing conversion – Increase average order value – Increasing page views – Length of video quite important: under 1 minute, even 30 seconds to avoid distractions – Importance of [...]

I am headed to the first video commerce summit, in Seattle tomorrow June 2nd. This is going to be an exciting event, I will be opening the day with a brief intro then closing with remarks. Also we will try to capture these sessions on tape. I will likely be blogging the event, if the [...]

UK-based New Bamboo is launching Panda, the first open source video platform that’s running solely on Amazon Web Services. Earlier this week Ruby-experts New Bamboo announced the launch of Panda, which was featured on TechCrunch. Now this is interesting for a couple of reasons. First, this new video platform is open source and therefore free. [...]

Did you ever notice YouTube offers the option to view some of the videos in high-quality? Have you ever experienced Hulu.com? If so, you are aware of the huge gap in quality between an ordinary video, and a high definition video. On paper, I’d argue that the word “high definition” is implied when we talk [...]

ShopFlick, the LA-based company that just raised $7MM in venture funding, is arguably an interesting approach to video commerce. Positioned as the video store for indie products, ShopFlick offers an end-to-end video commerce solution to independent and small commerce vendors, and more specifically, independent artists. More established commerce sites can also promote their items on [...]

Many of the marketers I talk to on a regular basis view video as an opportunity to position themselves as experts in their category. At a time when price competition is biting off margins, it’s important to find ways to differentiate, and video provides the perfect medium for conveying a message since it’s uniquely engaging [...]

Holding the camera’s the easy part! Here are some tips to speed up the editing process and increase your video production productivity. 1. Buy a good camera There are dozens of good cameras available on the market to create your videos. One thing to keep in mind if the fact that videos on your site [...]

In just a few weeks now, Apple will release their new 3G iPhone to the masses. Here is Silicon Valley, people are rumbling about it. I met two friends this week end who were delaying their phone replacements by a month of two to get an iPhone this time. The iPhone is an important piece [...]

With their new version of SiteCatalyst 14, Omniture is the first Web Analytics vendor to offer comprehensive video statistics. According their press release, they now are able to track basic video stats for Flash, Windows Media, Quicktime and the RealPlayer. In the past, Omniture clients could track video by adding Omniture tags inside the Flash [...]