YouTube has recently launched an improved analytics interface which will give you basic yet insightful demographics information about your video content. While the critics will say that YouTube isn’t a viable video commerce platform for serving video content on a respectable eCommerce site, publishing your video content is essential to reaching out to a new [...]

Last month, Web analytics thought-leader Eric T. Peterson spent a few minutes with me to talk about Video Commerce analytics. Eric is the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. In addition, Eric founded Web Analytics Demystified Inc. in 2007, a successful consulting form with [...]