Archive for the ‘webinar’ Category:
Refreshing key factors of video SEO strategy
I have just disconnected from my first live webinar on video SEO strategy, organized by ReelSEO, Truveo and Ooyala. The experience itself was good, I connected through a site called Go2Webinar to follow the presentation; I started Skype, dialed a number and entered my personal code. Image was ok, sound was fine. So that’s for the webinar experience.
The content itself was a bit commercial (especially the Ooyala part) but nevertheless there were interesting points worth sharing with you:
1. Video search engines and general search engines work differently.
2. 85% of all video search traffic goes through YouTube. So if you like it or not, think if you can affort not to be there. If you compete there, consider that YouTube values the following ranking factors:
- Views, ratings, shares, comments, suscribers, embeds and inbound links. The community factor counts, so make sure you also suscribe to other relevant users.
- Consider manual upload (vs. API upload) because it allows you to take full advantage of the text fields.
3. Create optimized video landing pages: Make sure every video has its own page and above all its own URL.
4. Avoid Javascript, it won’t get indexed.
5. Minimal page load times are super important for the user experience.
6. Spend time to optimize meta data, that’s the text that describes the content of your video: title, general description, tags, brand name, close captures or even an entire transcription of the video content.
7. Try to get videos into search engines, don’t wait for them to crawl for your content. Reel SEO recommends MRSS feeds and XML sitemaps.
8. Choose eye-catching and relevant thumbnails: the right thumbnail is important; make sure you include a relevant and appropriate representation of your video content. They are key to trigger the “click-to-play”.
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Free Webinar Alert: Breaking down barriers: overcoming knowledge, organizational, and political obstacles to video commerce success
Justin Foster (Video Commerce Consortium, Liveclicker) and Alison Jeske (Sr Director of Product Management at drugstore.com) will be hosting an Video Commerce Webinar on Tuesday, April 14, 2009 from 10:00 AM to 11:00 AM PST.
Breaking down barriers: overcoming knowledge, organizational, and political obstacles to video commerce success
Video is both a channel and a media, yet few online retailers dedicate channel managers to video or structure their organizations according to media ownership.
As a cross-channel media, special considerations must be paid to video in order for e-commerce organizations to reap the full potential of video commerce. In this exclusive webinar, we’ll share strategies you can use to think “outside the box” and increase your own cross-channel knowledge in the process so your entire organization benefits from the persuasive power of e-commerce video.
Join Alison Jeske, Director of Product Management at drugstore.com and Justin Foster, Co-Founder of Liveclicker and Founder of the Video Commerce Consortium as we share strategies to help you accelerate organizational adoption of video for e-commerce. We’ll introduce methods to help you evangelize and understand video commerce evangelists in the face of entrenched organizational structures that hinder enterprise-wide adoption of online video. You’ll hear the real-life story of one e-commerce leader’s struggle to extend video across channels and learn about the positive results a successful cross-channel video commerce strategy can bring about.
Sign up link: https://www2.gotomeeting.com/register/308084996
Do you have a video commerce event you’d like to announce on VideoRetailer.org? Please use the suggest form.
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Free Webinar Alert: Succeed with Video Commerce in a Down Economy
Justin Foster (Video Commerce Consortium, Liveclicker) and Kevin Ertell (Former EVP at Borders and Tower Records) will be hosting an Video Commerce Webinar on Tuesday, March 3, 2009 from 10:00 AM to 11:00 AM PST.
Succeed with Video Commerce in a Down Economy
In this first webinar in a three part series covering how leaders in the e-commerce space use online video to differentiate, create competitive advantage, increase revenues, and cut costs, we’ll cut to the chase and leave you with actionable material to exploit the potential of online video in e-commerce.
In this webinar, we’ll discuss:
- Re-examining core assumptions about the cost and complexity of e-commerce video production, revealing new strategies and insights to help retailers cut costs without sacrificing the revenue potential of online video
- Why extending the reach of online video across many online marketing channels creates additional revenue opportunities, multiplying the effectiveness of video commerce programs
- Several case studies will be shared along with *hard numbers* behind the programs blazing the way forward for video commerce
Whether or not you’re already invested in online video, this webinar series promises to be the most informative, up-to-date source of information you can find to survive and flourish in the fast-evolving field of video commerce.
Sign up link: https://www2.gotomeeting.com/register/247576387
Do you have a video commerce event you’d like to announce on VideoRetailer.org? Please use the suggest form.
» Want to be featured on VideoRetailer.org? Suggest a Site Now.