On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

This post is the first in a three-part series about the usage of YouTube regarding video commerce.  First, we will analyze the strengths and weaknesses of Internet Retailer Top 500 companies and the way in which they are currently leveraging YouTube.  Next, we will delve into YouTube’s optimal place within a video commerce program.  Last, [...]

YouTube has recently launched an improved analytics interface which will give you basic yet insightful demographics information about your video content. While the critics will say that YouTube isn’t a viable video commerce platform for serving video content on a respectable eCommerce site, publishing your video content is essential to reaching out to a new [...]