On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

This post is the first in a three-part series about the usage of YouTube regarding video commerce.  First, we will analyze the strengths and weaknesses of Internet Retailer Top 500 companies and the way in which they are currently leveraging YouTube.  Next, we will delve into YouTube’s optimal place within a video commerce program.  Last, [...]

Web video pioneer to present at the e-commerce industry’s largest event devoted to online video. San Jose, CA – June 22, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced that Andy Stack, product manager at Google’s YouTube, will deliver the keynote address at the 2011 Liveclicker [...]

Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

I have just disconnected from my first live webinar on video SEO strategy, organized by ReelSEO, Truveo and Ooyala. The experience itself was good, I connected through a site called Go2Webinar to follow the presentation; I started Skype, dialed a number and entered my personal code. Image was ok, sound was fine. So that’s for [...]

Only 10 more days to go and 2009 will be history: high time for reviews and previews. Let’s start these last 2 weeks of the year with an interesting review. The YouTube Blog has published this year’s Most Watched and Most Seached For worldwide, and here are the results: Most Watched YouTube videos (Global): 1. [...]

This week, eMarketer cites a study by InternetRetailer which reveales that already 41.4% of all Top 500 online retailers are present on YouTube. That’s the second most used social site after Facebook where more than 57% of retailers are trying to do business. So far social networking sites have been seen by many retailers as [...]

Last week, Google announced the international (Canada, the U.K., France, Italy, Germany, Spain and the Netherlands) roll-out of the integration of YouTube Promoted Videos with Google’s AdWords platform. Any AdWords advertiser who has video content can now start promoting videos directly from the AdWords UI, creating a “One-stop-shop” for marketers, as Google says in its [...]

Video has become part of corporate Internet content strategies and online marketers who don’t pay attention to that, are wholeheartedly ignoring YouTube as the second most important search engine behind Google. “To YouTube” is “to Google” and for brands there is no way to get around that. Having said that, there are many different strategies [...]