Discussing the latest Click-To-Buy announcement from YouTube, and covering three points: More validation for video commerce Link overlays are the future More interesting, how is YouTube going to avoid upsetting retailers that are already uploading product videos but may see their competitors’ ad overlays in YouTube?

YouTube has recently launched an improved analytics interface which will give you basic yet insightful demographics information about your video content. While the critics will say that YouTube isn’t a viable video commerce platform for serving video content on a respectable eCommerce site, publishing your video content is essential to reaching out to a new [...]

YouTube has unveiled some ambitious plans to further monetize their massive user base by contextually inserting commerce links on their video pages. Amazon and Apple are early partners, with more to follow on the gaming, music and movie distribution verticals. What does this mean for the nascent video commerce space? 1. YouTube is serious about [...]

These are the slides that can be download from the Streaming Media West panel, “Video Commerce: Selling Online with Video”. The panel took place September 24th 2008. Thanks to Dan Rayburn for organizing this great event. Video Commerce: Selling Online with Video View SlideShare presentation or Upload your own. (tags: video commerce) Here is the [...]