To wrap up our coverage of our 2011 Video Commerce Summit and give you some virtual food for thought this Thanksgiving, I am going to share Justin Foster’s wrap-up interview with Larry Kless, President and Founder of Onlinevideopublishing.com, from the summit this year.  In addition to the interview, we wanted give our readers a special Thanksgiving treat by making all the 2011 Video Commerce Summit presentations available to view on the site. Enjoy!

Outlined below are some main takeaways and predictions from Justin’s interview:

• Lifestyle-oriented videos are a huge opportunity to retailers. Although the main focus of retailers are product videos, several speakers and case studies suggested there is big opportunity to evaluate the use of lifestyle video content  to build loyalty and brand awareness.  This type of content can be a tough sell for retailers who are very conversion and transaction oriented, but Justin predicts we will see at least one major brand implementing this type of content next year.
• Video production scalability will get easier. Justin predicts that there will be huge strides in scalibilty over the next year. Some of the solutions that retailers are using now are not exactly what the industry needs and he believes there is some momentum building to address this issue.
• E-commerce video will continue to grow. The Video Commerce Summit attendance is doubling every year.  Video is clearly a part of consumer expectations now, and you can expect to see even more retailers using video next year.  Video is going to be everywhere.

Need some pumpkin pie to finish off this virtual feast?  Join Justin for Liveclicker’s final best practices webinar of the year: Top 10 Video Commerce Lessons from 2011 on Wednesday, December 7, 2011 at 10:30 AM.

Happy Thanksgiving!