“Using Online Video to Drive Clicks and Conversion” cites Liveclicker’s leadership in retail video analytics to drive ROI for retailers.
San Jose, CA – July 14, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced Forrester Research cited its video commerce platform in its latest research report, “Using Online Video to Drive Clicks and Conversion.” The report, authored by Principal Analyst Martin Gill, provided new insight into the value of video commerce platforms for evolving video programs in retail.
Martin Gill
“Dedicated video commerce platforms… provide the most sophisticated option for retailers, providing not only a hosting and play-out platform that can integrate deeply into their transactional website, but also automatic syndication to other destination sites such as YouTube and Facebook,” noted Principal Analyst Martin Gill. “The key differentiator… is the high degree of analytics [Liveclicker] can deliver. Data such as dropoff rates, A/B testing on video thumbnails, played versus completed, etc., are vital metrics for tuning a video campaign.”
Forrester noted the importance of video commerce platforms for retailers seeking to drive revenue.
“As a video strategy moves into driving direct sales, the analytics offered by video platform providers such as… Liveclicker become invaluable for tuning campaigns,” Gill said. “Liveclicker regularly sees around 4% uplift in product sales where products are supported by video, even if customers do not watch the clips. This increases to 20% for completely watched videos.”
You can purchase Martin Gill’s report: Using Online Video To Drive Clicks And Conversion - A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign on Forrester Research’s website.
