Forrester says, there are online video opportunities beyond advertising. Start to call it video commerce!
Beet TV has published a video interview with Bobby Tulsiani, Senior Analyst at Forrester Research about the company’s report on video platforms.
The interesting thing is that now even mainstream analysts seem to realize that there is a business case for online video beyond advertising! Good, we are making progress. He doesn’t call it e- or video commerce but he says, … “I think we are looking at a much broader business cause. One could be communication [...]. You can do something like lead generation. [...] It can even be something more [like driving] transactions on a retail website.”
Transactional videos, lead generation! Oh yes, Bobby Tulsiani - I think you know your stuff!
It seems that we are really getting to the point where the mainstream business world starts to understand that video and online marketing is not the same as recycling your TV spots on YouTube but actually helps to convert a user into a client.
Click here to watch the entire interview.
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