Justin Foster (Video Commerce Consortium, Liveclicker) and Alison Jeske (Sr Director of Product Management at drugstore.com) will be hosting an Video Commerce Webinar on Tuesday, April 14, 2009 from 10:00 AM to 11:00 AM PST.
Breaking down barriers: overcoming knowledge, organizational, and political obstacles to video commerce success
Video is both a channel and a media, yet few online retailers dedicate channel managers to video or structure their organizations according to media ownership.
As a cross-channel media, special considerations must be paid to video in order for e-commerce organizations to reap the full potential of video commerce. In this exclusive webinar, we’ll share strategies you can use to think “outside the box” and increase your own cross-channel knowledge in the process so your entire organization benefits from the persuasive power of e-commerce video.
Join Alison Jeske, Director of Product Management at drugstore.com and Justin Foster, Co-Founder of Liveclicker and Founder of the Video Commerce Consortium as we share strategies to help you accelerate organizational adoption of video for e-commerce. We’ll introduce methods to help you evangelize and understand video commerce evangelists in the face of entrenched organizational structures that hinder enterprise-wide adoption of online video. You’ll hear the real-life story of one e-commerce leader’s struggle to extend video across channels and learn about the positive results a successful cross-channel video commerce strategy can bring about.
Sign up link: https://www2.gotomeeting.com/register/308084996
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