Comments on: How is Amazon Selling you the Kindle? (Hint: starts with a “V”) http://videoretailer.org/commerce/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/ Exploring the Intersection of Video and e-Commerce. Wed, 08 Feb 2012 16:31:31 -0700 hourly 1 By: Amazon.com Introduces its Video Commerce Widget for Affiliates | VideoRetailer.org - Exploring the Intersection of Video and e-Commerce. http://videoretailer.org/commerce/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/comment-page-1/#comment-72 Amazon.com Introduces its Video Commerce Widget for Affiliates | VideoRetailer.org - Exploring the Intersection of Video and e-Commerce. Sat, 03 Jan 2009 00:45:38 +0000 http://videoretailer.org/content/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/#comment-72 [...] already heavily pushing video content onto many of its top categories, whether it’s for the Amazon Kindle, the Wii (see below) or video games. But up until now, the products weren’t featured in the [...] [...] already heavily pushing video content onto many of its top categories, whether it’s for the Amazon Kindle, the Wii (see below) or video games. But up until now, the products weren’t featured in the [...]

]]> By: Xavier Casanova http://videoretailer.org/commerce/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/comment-page-1/#comment-45 Xavier Casanova Wed, 22 Oct 2008 02:08:24 +0000 http://videoretailer.org/content/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/#comment-45 Justin -- Thanks for your comment. Interesting point indeed, there is always going to be a debate about quality vs quantity in the video commerce world. The reason I think is because we are surrounded by examples of wildly successful viral videos that cost nothing to produce. You gave me an idea for our next post. Stay tuned. Justin —

Thanks for your comment. Interesting point indeed, there is always going to be a debate about quality vs quantity in the video commerce world. The reason I think is because we are surrounded by examples of wildly successful viral videos that cost nothing to produce. You gave me an idea for our next post. Stay tuned.

]]> By: Kindle Link Love - 10/17/2008 | Kindleist.com - Amazon Kindle News Blog http://videoretailer.org/commerce/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/comment-page-1/#comment-43 Kindle Link Love - 10/17/2008 | Kindleist.com - Amazon Kindle News Blog Fri, 17 Oct 2008 09:27:28 +0000 http://videoretailer.org/content/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/#comment-43 [...] How is Amazon Selling you the Kindle? (Hint: starts with a “V”) - Video Retailer [...] [...] How is Amazon Selling you the Kindle? (Hint: starts with a “V”) – Video Retailer [...]

]]> By: Justin Foster http://videoretailer.org/commerce/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/comment-page-1/#comment-42 Justin Foster Fri, 17 Oct 2008 06:52:15 +0000 http://videoretailer.org/content/how-is-amazon-selling-you-the-kindle-hint-starts-with-a-v/#comment-42 Great post. We have a few case studies on the video commerce consortium that also back the claim that video on the product page increases conversion rates. MarketingSherpa released a case study a few weeks ago by Circuit City. Ebags also launched a case study indicating in an A/B test that video increases conversion rate when video is placed on the product page. They also have a video SEO case study. A few well-known shop-from-home TV station web sites have experienced great success with video on the product page. One thing I did want to mention re: the Amazon Kindle video is that it's professionally produced. Most retailers I speak with involved in video are producing it in-house, at low cost, with a predominant focus on demonstration/how-to and educational videos, and a secondary focus on promotional videos, and tertiary focus on entertainment videos. Video not being produced in-house is acquired through customers and suppliers. It has always been possible to spend a lot of $$ producing online video. One of the three primary forces enabling video commerce is the relatively new availability of extreme low-cost production coupled with the ability to quickly distribute videos across a rapidly expanding array of distribution channels. Great post. We have a few case studies on the video commerce consortium that also back the claim that video on the product page increases conversion rates. MarketingSherpa released a case study a few weeks ago by Circuit City. Ebags also launched a case study indicating in an A/B test that video increases conversion rate when video is placed on the product page. They also have a video SEO case study. A few well-known shop-from-home TV station web sites have experienced great success with video on the product page.

One thing I did want to mention re: the Amazon Kindle video is that it’s professionally produced. Most retailers I speak with involved in video are producing it in-house, at low cost, with a predominant focus on demonstration/how-to and educational videos, and a secondary focus on promotional videos, and tertiary focus on entertainment videos. Video not being produced in-house is acquired through customers and suppliers.

It has always been possible to spend a lot of $$ producing online video. One of the three primary forces enabling video commerce is the relatively new availability of extreme low-cost production coupled with the ability to quickly distribute videos across a rapidly expanding array of distribution channels.

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