Liveclicker Co-Founder & VP of Market Development, Justin Foster, just released a new article on the Video-Commerce.org blog where he describes his beliefs on why web video will be a major role in the future of commerce.

Online video: Just the latest e-commerce merit badge?  Or something more?

Here is an excerpt:

Like many believers in the power of video to sell, I pay close attention to video’s ability to enhance marketing & merch efforts, whether they be SEO, conversion, mobile, or social.  These areas are critical for any video commerce program given the constraints of today’s e-commerce industry.

The problem for retail executives – and the video commerce industry as a whole – is that focusing on the areas where video increments performance of existing channels relegates video to the status of being the latest ‘merit badge’ for e-commerce sites to earn.  Such focus erodes or ignores the true potential of video.

Read more on Video-Commerce.org >>

You can also follow Justin on Twitter at @videocommerce.