Each year, the Direct Marketing Association (DMA) honors a select group of marketing technology companies at the Early Stage Innovation Awards. This competition is only open to companies that have been in business three years or less, and is designed to showcase the most innovative enterprises.
This year, Liveclicker was selected by an expert panel of DMA judges as one of the “Top 10 Most Innovative” marketing technology companies of 2011.
Winners undergo a rigorous judging process to determine the value of the innovation to end users and the industry. Among the criteria examined:
- How innovative is the product or solution?
- Is it completely new?
- Is it an exciting advance on a previous technology?
- Or is it even a fresh way of looking at an existing solution?
- How does the product or solution impact the end user?
- Has it helped the end user improve his/her efficiency?
- What data is available to quantify this impact?
- How has the product or solution made a difference in the community at large?
- Has it influenced the way the marketing industry thinks?
- Has it made the marketing industry more effective?
- Can it strengthen the future of marketing for the long-term?
At Liveclicker, we are honored to be acknowledged by the largest trade group of direct marketers in the world through this selection. Still, we are hardly resting on our laurels. Innovation is the driver of our company, and Liveclicker is committed to leading the video commerce space through continued innovation, by listening to our clients, and ensuring our team remains “world class.” Want to know what makes Liveclicker tick? It’s all in The Liveclicker Way.
Until next time,
Happy Selling!
