Liveclicker's Custom Insight Reporting Interface
Custom Insight™ gives top retailers access to unparalleled video performance analytics to fuel program results
San Jose – October 25, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of the newest addition to the Liveclicker Video Commerce Platform, Custom Insight. Custom Insight enables retailers and brands to conduct in-depth drilldowns and comparisons of video analytics data to identify which types of online videos perform best.
“Our team highly values the knowledge we are able to gain from Liveclicker’s advanced analytics, and we’re looking forward to drilling down even deeper with the addition of Custom Insight,” said Jon Schroeder, Video Director for Crutchfield. “Being able to compare custom categories of videos unique to our business, by conversion-based metrics, is critical to our content strategy and how we choose to format our eCommerce videos.”
Costco, Bed Bath & Beyond, Crutchfield, eBags, Kiddicare, Petco and Vitamin Shoppe are among the Liveclicker clients that will immediately benefit from the release of the advanced analytics. Through the use of Custom Insight, marketers can quickly answer complex questions about the most effective video lengths, formats, and content by comparing different categories of videos by key performance metrics like conversion rate, average order size, and dollars-per-video-view.
