Video Voice provides retailers and brands the ability to increase customer interaction through user-generated video contests onsite and over Facebook.
San Jose, CA (PRWEB) August 28, 2012
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of its newest video commerce application, Video Voice. Video Voice enables retailers and brands to create highly customizable user-generated video programs designed to increase customer interaction.
Key features of Video Voice:
- Ability to run custom video contests on a website or on a Facebook Page to source user-generated videos that highlight the merchant/brand and the product(s) it sells.
- Enables participants and shoppers to upload videos directly from smartphones and webcams.
- Measures the performance of user-generated videos within the Liveclicker Video Commerce Platform.
- Allows customization of user-generated video contests and programs to match the look and feel of the brand.
The world’s leading online retailer of bags, eBags.com, is utilizing Video Voice to engage its customer base with user-submitted video contests. Since launching a 2 week-long user-generated video contest with Video Voice on eBags.com’s sister site, Handbags.com, the bag retailer increased month over month video plays by over 19X. The merchant also achieved substantial growth in its social footprint through the video contest from increased Facebook likes and video shares. eBags.com has since launched additional video contests on its main site.
“Video Voice provides us with a new way of connecting with our customers and increasing our brand awareness,” said Rob Cassidy, Vice President of Operations for eBags.com. “Not only has Video Voice allowed us to increase video play traffic, it has given our customers a voice to express their passion for handbags and our brand.”
“Engaging shoppers and fans with user-generated video is an accelerating trend in online retail,” said Justin Foster, Liveclicker’s Co-Founder and Vice President of Market Development. “With the addition of Video Voice to our suite of video commerce solutions, Liveclicker continues to lead the market with its commitment to providing retailers with innovative ways to engage shoppers with video.”