With less than a month until the Third Annual Video Commerce Summit kicks off, I wanted to give everyone a small teaser of the great sessions to come this August in San Francisco. First up, I am going to cover a panel of superstar retailers who are using video to help sell their products and engage their customers in their respective industries of cars, boats, and…pets!
The session entitled Integrating Video: Content Strategies from Multi-Channel Powerhouses will feature the following seasoned video commerce practitioners:
Val DuVernet – Sr. Manager of Online Content, Advance Auto Parts
Chuck Hawley - Vice President of Product Information, West Marine
John Lazarchic – Vice President of eCommerce, PETCO
Moderating this group is EXPOTV’s Chief Revenue Officer, David Rubenstien. In this session, David will be asking these marketing professionals to explore the challenges and opportunities they faced as they rolled out video as part of their overall creative strategy. They will address the following questions:
- What was required to integrate video from a process and organizational point of view?
- What were the key educational components?
- And most importantly, what were the lessons learned along the way?
This panel discussion will leave you with a deeper understanding of what is truly required to deliver a video commerce program that seamlessly blends with an overall creative production, sourcing, and media strategy across the enterprise.
To register and get more info on the Summit, visit www.videocommercesummit.com. Space is filling up fast, so reserve your seat today if you haven’t already! Stay tuned to hear more about our other Summit sessions at the VideoRetailer.org Blog as we count down to August 1st & 2nd.
