User Generated Content (UGC) has reached a new level with the release of Liveclicker’s Video Voice for Facebook. Petco Animal Supplies, Inc. launched the app last weekend which lives exclusively in a Facebook tab.

With over 1.3 million Facebook fans, Petco wanted to leverage their active Facebook community in sourcing user-generated pet videos and they wanted to achieve this entirely on their Facebook page.

Now users can upload their adorable or outrageous pet videos, browse other submissions, like and share their favorites without ever leaving Petco’s page. In addition, Petco can repurpose the uploaded videos for their Youtube channel, marketing initiatives or use as unique content for future posts.

Video Voice for Facebook lowers the barrier for entry for Facebook lead initiatives and continues lively conversation on the social media site without interrupting the user’s experience by re-directing to an isolated landing page.

Have a cute pet video that you’d like to get on Petco’s radar? Upload it here.

To learn more about Liveclicker’s Video Voice click here.