VideoRetailer.org - Exploring the Intersection of Video and e-Commerce.

I have just disconnected from my first live webinar on video SEO strategy, organized by ReelSEO, Truveo and Ooyala. The experience itself was good, I connected through a site called Go2Webinar to follow the presentation; I started Skype, dialed a number and entered my personal code. Image was ok, sound was fine. So that’s for the webinar experience.

The content itself was a bit commercial (especially the Ooyala part) but nevertheless there were interesting points worth sharing with you:

1. Video search engines and general search engines work differently.

2. 85% of all video search traffic goes through YouTube. So if you like it or not, think if you can affort not to be there. If you compete there, consider that YouTube values the following ranking factors:

• Views, ratings, shares, comments, suscribers, embeds and inbound links. The community factor counts, so make sure you also suscribe to other relevant users.
• Consider manual upload (vs. API upload) because it allows you to take full advantage of the text fields.

3. Create optimized video landing pages: Make sure every video has its own page and above all its own URL.

4. Avoid Javascript, it won’t get indexed.

5. Minimal page load times are super important for the user experience.

6. Spend time to optimize meta data, that’s the text that describes the content of your video: title, general description, tags, brand name, close captures or even an entire transcription of the video content.

7. Try to get videos into search engines, don’t wait for them to crawl for your content. Reel SEO recommends MRSS feeds and XML sitemaps.

8. Choose eye-catching and relevant thumbnails: the right thumbnail is important; make sure you include a relevant and appropriate representation of your video content. They are key to trigger the “click-to-play”.

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